Velveeta doesn’t need any introduction because it’s the ultimate creamy and classic product that’s made with a milk product, cheese, and whey. Even if it has become a household name, it’s still an expensive product offered by Kraft Foods. So, if you have been wondering why is Velveeta so expensive, we are sharing common reasons behind the expensive price factor.
Why Is Velveeta So Expensive?
1. Packaging
In the majority of cases, Velveeta is available in a box, and the main product is wrapped in a sealed and foiled package. It is safe to say that the packaging is quite simple, but it can be extremely expensive. The boxes are designed with a removable top, and even the main box has more packaging. The box is important to make sure the Velveeta chunks stay intact and aren’t smashed open. Having said that, it’s pretty obvious that a box is essential.
When it comes down to the cheese product within the packaging, it is quite malleable and sticky, and the current packaging is the only solution to make sure the product is sent to the customers in the best form. However, the packaging costs are higher. In addition, the packaging has top-notch printing and graphic design. All in all, the packaging is one thing that you are paying for whenever you purchase Velveeta.
2. Ingredients
The majority of people think that Velveeta is not exactly cheese because it’s only one of the main ingredients. In simpler words, it is made from cheese, but there are various ingredients, and some of the ingredients are not easy to procure. Even more, putting together all these ingredients is pretty expensive because it demands special equipment. Generally, there are over ten ingredients to handle, and there is a specific recipe to follow.
For the longest time, people have been using Velveeta as a replacement for milk and cheese because these two food items were pretty expensive – it was to ensure that protein and calcium intake are optimized. In addition, the brand uses high-quality ingredients, which adds to the costs, and making the final product is also pretty expensive.
3. Processing
Velveeta is not considered cheese because it has always been advertised as pasteurized prepared cheese product. When this product was first launched, it was made by adding chunks of different types of cheese, which is the prime reason it has a smooth and velvety texture. However, every type of cheese needs proper processing conditions, such as time and temperature. Having said that, processing the cheese can be pretty challenging.
This is because processing different types of cheese can become sticky and messy until it’s melted. That being said, processing the cheese and mixing them with different ingredients to make the final product can be extremely challenging.
4. Ease Of Use
In the majority of cases, people don’t have the time to undergo an extensive cooking process and preparation phase. It wouldn’t be wrong to say that many people want to cook, but they don’t have the time to cook for hours. For such people, Velveeta makes a great choice for people who need to make mac and cheese, cheese sauces, and dips. This is another reason why Velveeta is expensive as it eases your job pretty well.
Even more, using Velveeta is incredibly easy to cook with because it melts pretty well. In addition, you don’t need to worry about losing the thick texture of your sauces and dips.
5. Demand & Popularity
On top of everything, Velveeta is extremely popular, and it has been in demand since World War II. Ever since its launch, it has witnessed different phases with which the prices have gone through the roof. Initially, Velveeta gained popularity because it was easy to use and affordable, but as the popularity increased, the price increased. So, the demand and popularity are possible reasons behind the high price.
Is The Expensive Price Tag Worth It?
At this point, it’s pretty clear that Velveeta is an expensive cheese product, but the real consideration is if the expensive price tag is even worth it. Honestly, it depends on what you are making. For instance, if you are making mac and cheese or a cheese dip, you can opt for Velveeta, but it doesn’t make a reliable choice for replacing your regular cheese. You should consider natural food items for your daily intake.