When it comes down to kitchens, it’s needless to say that everyone needs some extra boxes to store the leftovers. In the majority of cases, people opt for Tupperware, but some of them are always complaining about the high price. Frankly speaking, Tupperware is really expensive, and there are various reasons that lead to such a high price tag!
Why Is Tupperware So Expensive?
1. Quality
In the majority of cases, the companies start offering their products at a lower price to establish a brand and make more sales. However, some brands think that they need to create a premium value or perception about their products – it’s basically about playing with consumer psychology. So, when it comes down to Tupperware, they are implying the highest standards of quality in their products, which leads to somewhat higher costs. However, the company also sets premium prices because they want to create a specific perception.
2. Branding
When it comes down to Tupperware, it’s obvious that it is a brand, but it has become a product category as well. For instance, whenever someone has to use a plastic food container, they will ask for Tupperware, even if it’s from a different brand. In simpler words, the company has focused so much on branding that everyone thinks food containers are equivalent to Tupperware, hence the price.
3. Limited Availability
It is not possible to purchase real Tupperware products from the kitchen stores, and for the longest time, people could only purchase these containers from the company’s dealers and representatives. It is needless to say that it creates an exclusive perception, which makes people demand these products more. In simpler words, the availability of Tupperware has been limited, and everyone knows what happens when the supply is less, but demand is higher.
4. Multi-Level Marketing
After years, it has become possible to purchase Tupperware from their official website online and in specific Target stores without needing special connections. However, some people are still selling Tupperware at special markets, particularly because the company is utilizing the multi-level marketing approach. In fact, Tupperware hires representatives on the commission, which has created a never-ending representative population. In simpler words, this multi-level marketing approach means that there is a high overhead value, and all the commissions are purchasing rewards are paid from the pockets of customers, hence the higher price for the containers.
5. Seasonal Items
It is common for kitchen brands to offer a similar range of boxes, but Tupperware has always taken a different approach. For instance, the brand keeps launching seasonal products and new colours in the existing products. This means that Tupperware allows the customers to have unique boxes and choose the colours that go with their specific kitchen theme. In fact, this approach of Tupperware has got everyone waiting for new Tupperware collections, and the company simply charges a high price to cash the demand.
6. Innovation
Tupperware has always been around but with the most amazing range of products rather than sticking to the two-piece and three-piece lid box sets. For instance, the company has lunch containers, cutlery, stacking bowls, pitchers, salad spinners, and vegetable containers with their unique abilities. According to research, Tupperware has over 8500 utility patents and functional designs, which means the same or more number of boxes and containers.
Having said that, Tupperware’s customer base knows that they will have a brand that thinks about their pain points and designs the containers accordingly. This results in anticipation, and the company surely increases the price because of it. However, the most interesting part is that customers are actually ready to pay such a high price because they get the value for money.
7. Airtight Seal
It is needless to say that there are tons of airtight jars and containers available in the market, but their seals are not good enough. Tupperware is designed with a high-end airtight seal, and it actually creates the audible burp, which helps customers know that the seal has been achieved. In simpler words, the containers and boxes by Tupperware offer assurance, and it’s actually something that customers miss in other products.
8. Convenient Usage
Last but not least, Tupperware is extremely easy to use. For instance, the cups and spoons stack for proper storage while lids easily click into the containers’ bottom. Even more, the utensils can be hung up with their small handles. All of these factors lead to convenient usage.