When it comes down to beverages, many people avoid alcoholic drinks, which is why they are always on the lookout for carbonated drinks. One of the most popular carbonated drinks is Orangina, but it tends to be expensive when compared to other carbonated drinks in the market. So, if you have always wondered why Orangina is so expensive, this article will clear all your concerns!
Why Is Orangina So Expensive?
Orangina is popular as a lightly carbonated beverage that’s made from high-quality carbonated water and various other ingredients, which add to the price. So, if you are ready to check out the potential reasons behind the high price, we have outlined them below;
1. Ingredients
The primary reason why Orangina is so expensive is the premium ingredients. For instance, it uses carbonated water which has to be properly stored to maintain the carbonated nature – this special storage treatment comes with expensive equipment. As far as other ingredients are concerned, it has 12% citrus juice, which includes 10% of pure yet concentrated orange juice. In addition, the remaining 2% of the juice contains concentrated grapefruit juice, concentrated mandarin, and concentrated lemon, along with 2% orange pulp.
As compared to other beverage companies that use synthetic and artificial juices, Orangina has all the real ingredients, which require special attention and handling techniques. As far as sweetening is concerned, it only has natural favors and sugar. Keep in mind that it is easier said than done because Orangina’s brand company has to acquire special equipment for handling the ingredients, and this can reflect in the final price of the beverage.
2. Company
It was originally launched in French Algeria in 1933 by Augustin Trigo Miralles and gained extreme popularity throughout Europe, North Africa, North America, and Japan. However, ever since 2009, the beverage has been owned by Suntory. On the other hand, when it comes down to Canada and the United States, the brand is owned by Suntory, but previously, Canada Dry Motts Inc. and Dr. Pepper Snapple Group were the owners. The point is that change of the backend price has really resulted in increasing prices.
3. Packaging
Orangina is known for the classic glass bottle and has a very unique shape – it has a pear shape and has a unique pebbly texture, which reminds the users of orange or citrus fruit peel. Even more, their larger bottles have a pebbly texture. Now, sourcing these packaging bottles can be pretty expensive, and these bottles are expensive themselves (sourcing and base price of bottles). Having said that, this is another factor that causes the high price.
4. Availability
Many people don’t know this, but Orangina originated from France, and the majority of production still happens there. It means that the grocery stores and supermarkets that have it in stock have to get them imported from France or other European countries, which tends to increase the price since the importers have to pay extra charges, including shipping and customs fees. In addition, since beverages have glass bottles and are perishable products, the shipping has to be extremely cautious, and the courier companies charge high prices of it.
In addition to importing, the availability of these beverages is quite limited while the demand is high. Having said that, the supermarkets and grocery stores that have these in stock tend to sell them at a higher price rate.
5. Nutrition
As compared to regular soda drinks and carbonated drinks, Orangina can be considered a relatively nutritious option, and the company cashes that. This is because the beverage is made from real citrus juices and sparkling water. In addition, it only uses real usage rather than high fructose corn syrup, which makes it a healthier option. Not to forget, it has real mandarin orange pulp (the mandarins are expensive), which adds to the cost as well as the nutritional profile. On top of everything, there is no caffeine in this beverage.
The Bottom Line
The bottom line is that Orangina is justly expensive, and we don’t see any reason you shouldn’t pay for it – it simply promises the value for money. In addition, it is one of the most refreshing drinks out there and can be added to mocktails and cocktails. So, there is no harm in stocking up on these beverages!